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Fossil Q Marshal review: Gorgeous looks lack technical hook. Smartwatches are no longer just the products of tech giants, fashion brands have been getting in on the act too. We've already seen wrist- based gadgets from the likes of Tag Heuer and Nixon, but it's the Fossil group that's that's jumped in deepest with 1. The latest of this wave of smart tech, however, is the Fossil Q Marshal. Stepping firmly into the realms of dedicated smartwatch, this touchscreen- packing, phone- syncing, fitness- tracking wearable pairs futuristic smarts with classic watch styling to create a device that's the best of both worlds.

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Well, at least on paper. With a £2. 29 asking price, it's not ridiculously expensive either. Sure, it'll make fitness- tracking wearables like the Fitbit Charge 2 and Withings Steel HR (which is now Nokia) appear cheap, but it feels positively affordable when sat alongside the likes of the Samsung Gear S3 and Polar M6. Facing off against the likes of the Apple Watch Series 2, new LG Watch Sport and Huawei Watch 2, however, has it really done enough to advance where the original Fossil Q sat and, therefore stand- out in an increasingly crowded market? Fossil Q Marshal review: Design. Stunning, classic watch styling.

Multiple rubber, leather and metal strap options (2. Arguably the Fossil's best feature, the Q Marshal is a good looking bit of kit. Like, really good looking. Pocket- lint. Styled like a traditional timepiece, Fossil has put its years of watch- making skills to good use, carving the device's body out of a single piece of metal. Instead of simply feeling like a basic lump, this gives the watch a solid, high- end look and feel.

One that's available to suit your style too. Whether you want a silver, grey, blue or black watch, the Q Marshal has you covered. The watch is available in a selection of finishes, with your colour scheme dictating what strap option you get.

A blue body will get you an easy- on- the- eyes brown leather strap while the silver and grey models have colour- matched stainless steel link bands. Opt for the black body with a rubber wrist strap, however, and this quickly becomes a smartwatch for all occasions. As well as giving an air of smart sophistication, perfect for days in the office or nights on the town, the watch is also comfortable enough - and, importantly, safe for a sweat- removing wipe downs - to be worn during exercise. Yes, on long runs in can feel a little on the bulky side, but for the most part, it's a watch that's easy to forget you're wearing. Sadly, though, there's no smaller option available. The standard 4. 5mm design might hold its size well, with its 1. A problem a second, smaller design could have solved.

Pocket- lint. This isn't the Q Marshal's only design- based shortcoming either. It's a design that, despite being easy on the eye, deceives and frustrates. Despite its indented bezel, the watch's circular surround doesn't turn to let you navigate the menus like on the Gear S3. Similarly, that oversized crown doesn't twist like the ones found on the Apple Watch or LG Watch Style. The Q Marshal has a physical, depressible button on the end of the protrusion, but that's it in terms of physical controls.

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This isn't a performance killer, the device's circular touchscreen works as a great input option, but this innovative control methods work so well elsewhere that it would have been nice to see them make an appearance here. Watch Arizona Dream Online'>Watch Arizona Dream Online. Furthermore, the innards are clearly direct from the Lenovo camp - as you'll see by the "black bar / flat tyre" to the base of the screen. That's a downside in today's market, with increasing numbers of perfect- circle competitors. Watch Maybe 4Shared.

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• With a £229 asking price, the Q Marshal is more affordable than some, but for just £50 more you could buy a Samsung Gear S3. Sure, the Fossil brand has.
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What the Fossil Q Marshal does have going for it is solid water- and dust- resistance. Its metal body is IP6. In practical terms, you'll be able to keep it on while having a shower or washing the dishes. Pocket- lint. What's more, upping the device's customisation credibility, it's not just Fossil's silicone, leather, and stainless steel strap options that you've got to stick with.

The Q Marshal sports interchangeable 2. All without breaking the bank. Fossil Q Marshal review: Screen.

Dated "black bar / flat tyre" base. Responsive touch elements.

Having impressed with its design, it's disappointing that the Q Marshal's visual delights don't extend as far as the screen. Welcome back then to smartwatch shortcomings, lesson one. Fossil has tried to impress by fitting this device with a coveted circular screen. Great, right? Well, not necessarily.

Like the Moto 3. 60 of old, the Q Marshal has bodged things a little, with a sizeable section cut out of the base in order to fit the ambient light sensor. The result is a distracting black bar that gives the watch the look of a car's flat tyre. As well as pulling the eye's focus and detracting from what's being displayed on the screen's main panel, it cheapens the Marshal's overall look and gives it a dated, basic look. Pair the watch with a black watch face and you can mask this image- marring shortcoming to some degree, but you shouldn't be forced into making such compromises. Pocket- lint. If it was first generation then, ok, we'd get it. But this is old tech running in the face of newer - and fully circular - screens, such as the Samsung Gear S3 and Nixon Mission. Therefore, it doesn't quite cut it in the here and now.

The 3. 40 x 2. 90 pixel resolution is fine by smartwatch standards - you don't need a battery- sapping HD display on such a small device - but it lacks any sort of pop. Graphics are notably grainy and colours feel weak and washed out. And that's indoors - take the watch out into the world and bright, direct sunlight further compounds these problems. If you're after a better visual experience, the likes of the Apple Watch 2 and Samsung Gear S3 leave the Q Marshal in their wake. Fossil Q Marshal review: Features & performance. Standard call handling abilities. Fitness tracker but no heart- rate sensor or GPSWrist- based music control.

The Fossil Q Marshal might look like a high- end smartwatch, but scratch beneath the surface (not literally, mind), and it quickly becomes apparent that this is still wanting in a number of areas. It's got many of the smartwatch skills you'd expect, but none of the ones you'll really want. Pocket- lint. First, the shortcomings, of which there are a fair few. While many top- line smartwatches now pack their own GPS skills - meaning you can leave your smartphone at home the next time you go out on a run - sadly there are no such abilities here.